Qatar Airways promotes FC Barcelona on the air

Qatar Airways and FC Barcelona are taking their partnership to the skies as the airline introduces FC Barcelona’s livery for the first time on a Boeing 777. 

The aircraft, which features the distinctive ‘Barça’ scarlet and blue, arrived from Bangkok this week to the Doha International Airport.

Building on the concept of ‘a team that unites the world’, which was first introduced in the popular TV spot created to support the partnership, the design incorporates the colourful Barça flag draped across the fuselage of a Boeing 777. The aircraft was sent to Dublin, Ireland, where it took a team one week to hand paint the custom-made design onto the aircraft.

Qatar Airways and FC Barcelona have been developing a successful partnership since it officially started in July 2013. “Our commitment to Barca goes beyond having our name on the team jerseys. 

We are truly fans of the team and genuinely believe that together we are a team that unites the world’,” said Qatar Airways CEO Akbar al-Baker. “We are very proud to showcase the FCB livery alongside the Qatar Airways Oryx on our aircraft. It is just one more way that we are able to demonstrate the strong partnership between our two organisations.”

In the nearly eight months since the partnership has been in effect, the airline has launched a hugely successful partnership campaign including the ‘Land of FCB TV’ commercial that has garnered more than 8mn views from fans all over the world.

The Boeing 777 featuring the livery will be flown to a number of destinations throughout the airline’s global network, including North America, Europe and Asia.

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